摘要: This paper provides a strategic analysis of the competitiveness Greek tourism. It illustrates importance tourism as an economic activity and analyses current situation structural problems Greece destination. Although offers unique nature, culture heritage, lack differentiation product well competitive disadvantages in marketing planning cause over-dependence on intermediaries for promotion distribution whilst jeopardising its quality. affects profitability both destination small medium-sized enterprises. The proposes grand strategy numerous directions, objectives tasks aiming to demonstrate way ahead Several major opportunities emerge through Olympic Games 2004 projects currently being undertaken which will enhance infrastructure country. is argued that...
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