作者: A. Coskun Samli , Laurence W Jacobs
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摘要: A group of large American multinational firms was surveyed regarding pricing strategies. An effort made to distinguish the "A" from "J" model companies their international orientation. The are global while multilocal. In this context they standardized or localized practices respectively. Findings indicate that 70 percent act as if companies. They standardize prices in most world markets. findings also show type procedure may be more successful short-run. This article reiterates need for studies and provides a research agenda very important neglected area.