Which One is More Attractive to Traveler, Taxi or Tailored Taxi? An Empirical Study in China
作者： Yujie Zhang , Hongwei Guo , Cheng Li , Wuhong Wang , Xiaobei Jiang
DOI: 10.1016/J.PROENG.2016.01.327
关键词:
摘要: Abstract Apart from public transit, urban citizens nowadays seek for the personalized travel mode more frequently to satisfy their ever-increasing demand. Tailored taxi, based on mobile internet technology, such as Uber in America and Didi-taxi China, characterizing by its high quality service, is now rapidly expanding market penetration worldwide. The new emerging tailored taxi challenges conventional industry. This study concentrates choices between taxi. choice determined personal characteristic trip characteristic. Using stated preference technique, a questionnaire design acquire data preference. Then binary logit model proposed describe preferences of traveler's behavior. Next, sensitivity analysis performed discuss influence different factors individual's characteristics. Finally, general features users are described differential development strategies proposed.
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