Consumption Choices at the Macro Level
作者： A. Fuat Firat , Nikhilesh Dholakia
DOI: 10.1177/027614678200200202
关键词:
摘要: Macro phenomena in the sphere of consumption have not been focus inquiry marketing or other disciplines. Consumption patterns are main analytical categories for macro level studies consumption. The concept and dimensions explored this article. It is argued that formation transformation at a societal central domain macromarketing.
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