The Role of Knowledge Management in Industrial Marketing: A Longitudinal Study

摘要: The purpose of this paper is to examine the role that knowledge management plays in making industrial marketing sustainable. In order sustainability over time, a longitudinal study has been carried out. Three multinational companies, Atlas Copco, SKF and Volvo are followed from their inception, 1873, 1907 1927 present time. Due long time span involved most empirical data collection out form internal external document studies. analysed using constant comparative technique grounded theory approach. A framework combining proposed. research interesting implications for scientific understanding marketing, as field not previously integrated many aspects driven processes. Moreover, proposed should be useful managers companies efforts more