What binds us when with whom? Content and structure in social network analysis

摘要: I first introduce the reader to concept of social capital and different exchange approaches in network analysis. Exchange make explicit that there is always both cooperation competition between relationships as well networks. Subsequently review a number studies are focused on role networks production. conclude at present very strong evidence matter production formation norms trust. The arguments predominantly structural, however, content plays subordinate role. In addition, we have extensive research types exchanges, but their importance can only be understood if they studied relation each other. Again, this has not been done. order link argue it necessary give analytic primacy goals cannot realized isolation thus lead joint sharing. These context material gain, also hedonic (‘feeling good’) normative (‘behaving appropriately’). What need heuristic select combination processes corresponding ties given setting. It implies reflection what produced by which under structural conditions why. subsequently presented applied two completely contexts. illustration shown places collective decision making outcomes perspective leads fundamentally new perspectives policy research. Whereas lies primarily gains, next chosen gains obtained from friendship relationships. applications aim show how game theory, computer simulation, statistical methods important modern tools for analysis, depending