Current challenges of Germany’s energy transition project and competing strategies of challengers and incumbents: The case of direct marketing of electricity from renewable energy sources

摘要: Electricity generated by renewable energies (RES-E) already accounts for 25% of Germany’s electricity supply. This has led to recent discussions a better market integration RES-E. The paper examines how competing actors and their ideas on developed new services direct marketing according respective origins tried shape the regulatory framework. analyses this process explains current field marketing. Medium-sized structured actors, who favoured RES-E via conventional wholesale power markets, formed early close coalitions with producers at same time, have been most successful in terms shares. Moreover, they very different reasons building-up governance units influencing rules routines. Based those findings, will conclude some policy advices future adjustment regulative frameworks. As long as there is no evidence can be integrated effectively efficiently, policies should maintain competition between strategies find out which serve best achieving energy transition.