Deviation From Price Expectation: Findings Regarding Prospect Theory and Price Impression

摘要: Price recall error has been found to display an assimilation pattern as stimulus prices deviated from price expectation (DPE). This data was examined for prospect theory consistent results. Prospect would indicate that a loss relative (negative DPE) have greater impact on individuals than gain (positive of the same magnitude. research no significant results in support although patterns showed some consistency with theory. also compared affective measure -- impression previously studied cognitive error. As expected positively related levels, however, still pulled direction expectations attesting strength this effect.