Techniques for rendering advertisments with rich media

摘要: In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as digital video, Flash™ animation, etc. For example, during the playing it may be determined by audio recognition techniques that content's matches or correlates with advertisement. Rendering preferences associated are then determined. The rendering used determine how should rendered (i.e., displayed association content). served device. can relative time being on