Spreading Tourists around Host Countries of Mega Sport Events: a Strategy to Overcome Over-tourism in Host Cities

摘要: This study aims to recommend initiatives that can be adopted overcome overtourism in host destinations of mega sport events.,This adopts a qualitative research design involves 20 semi-structured interviews with key informant stakeholders the London 2012 Olympic Games. An exploratory case approach was used investigate strategies leverage tourism benefits destinations, and authors thematic analysis present cities.,This emphasises need for spreading tourists beyond city as main strategy. To do so, three are recommended: domestic outside city, showcasing destination promoting regional collaboration.,This provides practitioners management organisations events an advanced strategic insights capitalise on events. The suggest considering theme through event planning process potential unique cities.,As has impact visited this argues generated by paper offers extended insight into overcoming implementing tourism, leveraging use reach geographic areas cities