Identification and evaluation of risk in agribusiness: an empirical study on vegetable sector in India

摘要: This study aims at evaluating the risk involved in agricultural business India from farmer's perspective. is carried out Bargarh district of state called Orissa located eastern part India. Agricultural diversification general and particular highly intensified towards vegetables production which gives farmers better return on investment. But there are some serious risks affect spirit vegetable business. paper tries to explore perception variables influencing marketing Bargarh. reveals five major farming namely investment risk, socio-economic risks, environmental risk. These make propositions more complex as perceived by farmers. recommends management strategies such future contracting, crop insurance, contract farming, etc. if implemented properly may mitigate above-said bring efficiency system. The empirical findings be useful for stake holders