Systems and methods for enhancing audience measurement data
作者： Chao Cai , William Patrick Kee , David Barney , Timothy Wright
DOI:
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摘要: The present disclosure provides systems and methods for enhancing audience measurement data. Offline online data may be compared correlated to improve the quality of each source set. Positive correlations between offline sets related a particular event indicate demographic traits that are likely true, such outliers removed from set or considered at reduced weight. Negative information within set, as data, false suspect.
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