From Market Research to Product Positioning

作者: Marco Cantamessa , Francesca Montagna

DOI: 10.1007/978-1-4471-6723-5_13

关键词:

摘要: Starting with this chapter, we make a deep plunge in the product development process very practical approach, exploring methods and tools that may support teams their work. The coverage of will be limited to first phases, at least up point where general-purpose can applied, irrespectively industry technology underlies products or services. subsequent phases development, which focus on detailed design processes industrialization, therefore left aside.

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