The Significance of Responsible Leadership in Implementing Corporate Social Responsibility as a Source for Sustainable Competitive Advantages

摘要: Many studies try to emphasize the importance of CSR for sustainability a firm; however, majority firms, still remains as periphery activity, rather than being embedded into business model or strategies and used competitive advantage. While few provide foundation case advantage, hidden force behind these cases – responsible leadership -- is rarely discussed. This study acknowledges significance in implementing source sustainable For this purpose, takes lesson from nature, that is, balance among organic/inorganic participants around tree proposes model, called ‘ARBORE‘ apply practice. The proposed utilizes theories stakeholder theory seeks implications how balanced strategy, imbedded can be advantage firm. employs two firms: an internet retailer Korea restaurant chain Taiwan, which are analyzed validate our model. Both companies have CEOs who created exceed requirements mandated by law society, found between fulfilling internal external stakeholders demands while leading healthy growth highly industries.