作者: J. Mark Munoz
DOI: 10.1108/09596110510597624
关键词:
摘要: Purpose – To provide an enhanced understanding of the changing business dynamics resulting from globalization, and offer hospitality managers in emerging locations strategies for success.Design/methodology/approach The research was based on a descriptive survey conducted among 118 senior level travel executives 35 countries. Based concepts furthered by Thomas L. Friedman, executive insights were gathered impact globalization business, technology, accounting finance, psyche, knowledge flows.Findings Research findings point out to evolving globalized environment requiring strategic operational adjustments managers, specially those located locations.Research limitations/implications Though across several countries, respondent number does not merit solid basis generalized conclusion. Furthermore, as English used questionnaires, misunderstandings may hav...