"Localism, Leaders, and the Search for Legitimacy"

摘要: We explain how localism leaders contribute to producer entry in new markets, examine the relationships between and within communities of producers consumers, function moral principles values that underlie movement. This study contributes literature on social movements by revealing role shaping movement establishes legitimacy create markets. Drawing Zimmerman & Zeitz’s (2002) legitimation framework, we find emphasize creation strategies, neglect selection vary degree which they rely conformance manipulation. In addition, leaders’ strategies depend large measure their with existing institutions (e.g., local chambers commerce).