Fostering consumer trust and purchase intention in B2C e-commerce

作者: Siddhi Pittayachawan

DOI: 10.13140/2.1.4258.6408

关键词:

摘要: Regardless of the popularity B2C e-commerce, trust is a main barrier impeding success online shopping. In fact, lack discourages consumers from making purchases over Internet. Previous research was set out to address this issue; howev

参考文章(258)
Bruce Schneier, Niels Ferguson, Practical Cryptography ,(2003)
Peter M. Bentler, Li-Tze Hu, Evaluating model fit. Sage Publications, Inc. ,(1995)
Rick H. Hoyle, Abigail T. Panter, Writing about structural equation models. Sage Publications, Inc. ,(1995)
Boon-Chye Lee, Lawrence Ang, Influencing perceptions of trustworthiness in internet commerce: a rational choice framework Fifth CollECTeR Conference on Electronic Commerce. pp. 1- 12 ,(2000)
Mark L. McConkie, Robert T. Golembiewski, The centrality of interpersonal trust in group processes ,(1975)
Diego Gambetta, Michael Bacharach, Trust in signs. Russell Sage Foundation. ,(2001)
Pavlou, Fygenson, Understanding and predicting electronic commerce adoption: an extension of the theory of planned behavior Management Information Systems Quarterly. ,vol. 30, pp. 115- 143 ,(2006) , 10.2307/25148720
Sulin Ba, Paul A. Pavlou, Evidence of the effect of trust building technology in electronic markets: price premiums and buyer behavior Management Information Systems Quarterly. ,vol. 26, pp. 243- 268 ,(2002) , 10.2307/4132332
Kurt M. Saunders, Bruce Zucker, Counteracting Identity Fraud in the Information Age: The Identity Theft and Assumption Deterrence Act International Review of Law, Computers & Technology. ,vol. 13, pp. 183- 192 ,(1999) , 10.1080/13600869955134
Max Weber, Ueber einige Kategorien der verstehenden Soziologie Rivista di Filosofia. ,vol. 4, ,(1913)