Posts, pics, or polls? Which post type generates the greatest engagement in a Facebook physical activity intervention?

摘要: Social networking websites have attracted considerable attention as a delivery platform for physical activity interventions. Current evidence highlights need to enhance user engagement with these interventions actualize their potential. The purpose of this study was determine which post type generates the most from participants and whether related change in an intervention delivered via Facebook. Subgroup analysis condition randomized controlled trial conducted. group moderator posted new message private Facebook each day program. posts (n = 118) were categorized into following types: moderator-initiated running program, multimedia, motivational, opinion polls, or discussion question participant-initiated experience shares, questions. Four metrics used measure volume type, "likes," "comments," "poll votes," "photo uploads." One-way ANOVA differed by independent samples t-test differences between posts. Pearson correlation examine associations total activity. Engagement varied type. Polls elicited greatest (p ≤ .01). common form higher rather than (mean 8.0 [SD 6.8] vs. 5.3 3.2]; p Total not directly associated (r -.13, .47). However, compliance program .37, .04) there nonsignificant positive association .32, .08). Posts requiring simple response generated engagement. Intervention moderators should facilitate familiarity at outset, encourage participants. activity, recommendations be incorporated efficacy