Consumer advertising and the meaning of dentine hypersensitivity

摘要: Having explored everyday communication about DH and uncovering various different forms of meaning associated with the condition aim this chapter is to explore how constructed in contemporary advertising toothpastes. In study we relationship between structure form advertisements DH. Our goal seek organize meanings associate condition. The analysis presented result a semiotic 6 print 18 television advertisements. findings uncovered several distinctions at heart before/after distinction served transform time space. was transformed space, from clinic home, being problem nonproblem. normal/ not normal articulated such as could become Within narrative scientific medical systems be seen operate produce transformations turn something into mundane managed. discusses serve stabalize preserve How they gain authority systems. Narratives conditions therefore are sustained by scientific, medical, economic