Consumer Acceptance of Personalized Nutrition

摘要: Abstract The efforts made to decrease the occurrence of nutrition-related diseases over last few decades have not been effective. A move from population-based nutrition guidance toward personalized (including nutrigenomics) may offer a new way changing habits, but it still awaits widespread consumer acceptance, despite mainly positive attitudes concept itself. Consumer acceptance will eventually depend on interplay its perceived benefits and risks. main drivers are an increasing knowledge relationship between genes nutrition; being personally affected by diseases; greater efficiency, enjoyment, comprehensibility advice when compared with generalized recommendations; current marketing trend individualization. However, is hindered by, among other things, consumers’ privacy concerns, their fears related results nutrigenomics tests, high costs these tests.