ADOPTION VERSUS USE DIFFUSION - Predicting User Acceptance of Mobile TV in Flanders

摘要: In the contemporary changing ICT environment, an increasing number of services and devices are being developed brought to end-user market. Unfortunately, this environment is also characterized by failing innovations; confronting scholars, policy makers as well industry with explicit need for more accurate user research. Such research must result in predictions forecasts innovation's potential, a basis efficient business planning strategy implementation. However, success new technology not only depending on adoption decision people actually buying it, but relies at least much its actual usage. Hence, focus truly user-oriented acceptance or potential prediction should predicting both diffusion use diffusion. Within paper, we illustrate added value such interactionist approach study future usage mobile TV assessment large-scale intention survey qualitative techniques diary studies, group interviews, observational ethnographic methods.