The Influence of Organizational and National Culture on New Product Performance

摘要: The authors conduct a meta-analysis on the combined influence of organizational and national culture new product performance. For this purpose, they refer to effectiveness value congruency develop conceptual model describing fit between types as suggested by competing values framework culture, described Hofstede's cultural dimensions. is based 489 effect sizes taken from 123 manuscripts. findings show that organizations with market highest performance, while hierarchy-type lowest variables supports congruency, shows in individualistic cultures impact clan decreases, an adhocracy type decreases uncertainty avoidance, hierarchy increases power distance. superior can be matched other orientations, but particular only. underline importance for firms seek improve success rate products international markets consider firm's culture.