Chapter 13: Motivations to Internationalise: Evidence from Brazilian Shoe Firms

摘要: Abstract The motivation for a firm to operate overseas can vary significantly among smaller firms. The reasons why firms internationalise, rather than remain in the domestic market, depending upon: their industry, home country, managers’ perceptions and decision-making orientation. Companies are influenced by different motivations reach foreign markets use strategies including entry modes. These be internal or external, reactive proactive. This chapter begins focusing on how of influence success from generic perspective. authors then present case study Brazilian small- medium-sized enterprises (SMEs) shoe traditional, low-technology sector, which play an important role economy. industry changed over time, until 1970s had little international experience, 1990s was impacted new Asian market competition, illustrating with examples taken interviews, SMEs have evolve change strategic approaches time. conclude perspectives SME specificities. Understanding what motivates go abroad internationalisation behaviour allows us provide some suggestions managers process expansion into markets.