Ontology-based data mining approach implemented for sport marketing
作者： Shu-Hsien Liao , Jen-Lung Chen , Tze-Yuan Hsu
DOI: 10.1016/J.ESWA.2009.02.087
关键词:
摘要: Since sport marketing is a commercial activity, precise customer and segmentation must be investigated frequently it would help to know the market after specific profile, segmentation, or pattern come with activities has found. Such knowledge not only firms, but also contribute broader field of behavior marketing. This paper proposes using Apriori algorithm association rules, clustering analysis based on an ontology-based data mining approach, for from database. Knowledge extracted results illustrated as patterns, maps in order propose suggestions solutions case firm, Taiwan Adidas, possible product promotion
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