Predicting Individual Customer Returns in e-Commerce
作者： Bing Shao , Xuan Chen , Xiaobo Zheng , Qi M. Tian , Chang R. Ren
DOI:
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摘要: A mechanism is provided for predicting and reducing product return. For a historical regular purchase associated with current by customer, distribution of number purchases returns generated. determination made probability return the as function purchases, returns, distance, browsing time. Responsive to identified being greater than predetermined threshold, used reduce through one or more interactions product.
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