The Concept of ‘Water’ in the Metaphorics of Economic Discourse

摘要: Cognitive onomasiology opens up new avenues for studying the processes of linguistic denomination concepts. Economics as science and business we know it today are more recent developments human thought activity than philosophy, or mathematics, various trades, that is why they have to draw on general literary language other sciences their terms, hence abundance metaphorical designations in terminological systems. Traditional studies within framework Conceptual Metaphor Theory proceed from target concept aim expose systematicity meaningful mappings with source domains. The current research differs them proceeds domain: point departure WATER an entity separate word ‘water’. treated a unit cognition constructed course cognizance multitude characteristics (components) which constitute intension concept. main this cognitively salient conceptual components operative formation content newly formed economics terms (e.g. liquidity, flow, etc.).