Questionnaire Design, Interviewing and Attitude Measurement

摘要: This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text survey methods. The new has extended its scope to include interviewing (both clip-board and depth interviewing), sampling research design, data analysis, special chapter on pilot work. As before, chapters questionnaire design are supported by further attitude scaling methods, projective techniques. There refreshingly critical treatment problems such as faulty designs, errors in sampling, ambiguities question wording, biases interviewing, losses information, interpretation scales data. book laced throughout with instructive examples from many fields, ranging marketing surveys study children's political perceptions. Problems reliability validity kept fore. Above all, need for work emphasized at every stage. intended graduate methodology courses social sciences, but it also designed reach other professionals, including teachers, workers, medical researchers, opinion pollsters, who have evaluate or carry out surveys.