作者: Ermelinda Kordha , Klodiana Gorica , Kozeta Sevrani
DOI: 10.1007/978-3-030-10804-5_9
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摘要: The global economy growth is depending more on the development of service sectors and digital technologies. Tourism as one most important sectors, driving cultural heritagelobal because it employs people guarantees revenues for local communities by using resources involved. Anyway, use has led to need sustainable development, since future next generations depends finite resources. industries that have embraced philosophy can be managed careful about resources, without compromising revenues. elements visitors such, tourism in a country are its natural heritage. There close relationship between Cultural heritage attract tourists site, this reason also seen industry, which may interested protecting Digital technologies sustaining industry all value chain, bettering processes, introducing innovative products, destinations marketing etc. But what contribute manage sites way. aim paper point out importance digitalization developing tourism. Since niche market tourism, ascertained WTO, sustainably could done illustration Albania case study will show process steps followed benefit adequately from Information Communication Technology (ICT) sites. methodology following two steps: literature review illustration, try identify right would help achieving sustainability question, latest emerged Balkans only last decade. sector growing being Albanian economy. differentiating brand mainly different types protected areas part heritage, while there list objects, museums, castles, festivals flow these growing. On other hand, activities subsectors Albania, sustained We examples applications reservations accommodation business, social media used tour operators organization. initiative Ministry culture. role still weak recommendations focused strengthening