Increasing Loyalty to Breastfeeding: Investigating a Product Development Strategy

摘要: This article demonstrates how social marketing insights were used to influence women's loyalty breastfeeding. The reports on a campaign undertaken by the Australian Breastfeeding Association and government health department, which product development strategy in order increase breastfeeding loyalty. Seeking new approaches support behaviors is critical timely, because while initiation rates of are high developed countries such as United Kingdom, Australia, Canada, States, duration significantly lower. Results indicate that product- focused influences pregnant exclusively