The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence

摘要: Abstract By highlighting consumers' personal characteristics related to online brand information search, this study sheds light on how sources from eWOM (electronic word-of-mouth), neutral/third party, and manufacturer/retailer influence purchase intentions of consumers with high low susceptibility informational influence. Based a two-phase study, we discovered that brand-related these three has positive consumer attitude toward the intention for brand. Furthermore, our results show source is likely be perceived as more useful by than party sources. Conversely, all are Implications researchers managers discussed.