Before the Brand: Creating the Unique DNA of an Enduring Brand Identity

摘要: This work shows how to create a relevant, distinctive brand identity. Before you start building through advertising, marketing, and public relations, had better know the difference between identity image in order establish an effective, enduring - verbal, visual, experiential formula that bestows credibility attracts attention. "Before Brand" is crash course basics describes successful long-term strategies for creating refocusing identities all types of companies, products, services, technologies. Knowing one's true makes it easier speak right message intended audiences allows strong, consistent, differentiated brand. persuasive primer packed with case studies glance into such premier brands as Nutrasweet, Intel, Gatorade, FedEx, many more. It introduces controllable elements positioning strategy, name, nomenclature, tag line, logo, more marketers to: develop simple, flexible strategies; name hits home your market; dynamic, visual personality; reinforce messaging; leverage opportunities cobranding other formulas.