An Agri-food Supply Chain Model to Empower Farmers for Supplying Deteriorated Product to Modern Retailer

摘要: Small-scale vegetables farmers have to deal with marketing and low selling price problems although they produce good quality of vegetables. The prices are mostly because the market information asymmetry. An agri-food supply chain (ASC) model that involves corporate social responsibility (CSR) activities empower as qualified supplier for modern retail (MR) is proposed overcome problems. CSR designed enhance business skills improve distribution system. For farmers, improvement vegetable expected increase MR, whereas MR lengthen deterioration time thus reducing risk unsold consumer. Multi-objective optimization programming developed determine amount supply, level training skills, target, total cost. results show both gain benefit from must allocate some budget