Marketing within higher education institutions - A case study of two private Thai universities

作者: Shahriyar Hossein Zadeh , Kristian Starck

DOI:

关键词:

摘要: Date of final seminar: 2013-05-29.Academic level: Master Thesis in Business Administration, 15 ECTS.University: Malardalen University, Vasteras, Sweden.Institution: The School Business, Science ...

参考文章(35)
Nina Engdahl, Lars Haglund, Lars Christensen, Carin Grääs, Marknadsundersökning: en handbok Studentlitteratur,. ,(2010)
P Kotler, H Barich, A framework for marketing image management. Sloan Management Review. ,vol. 32, pp. 94- 104 ,(1991)
Izhar Oplatka, Jane Hemsley‐Brown, The research on school marketing: Current issues and future directions Journal of Educational Administration. ,vol. 42, pp. 375- 400 ,(2004) , 10.1108/09578230410534685
Sri Astuti Pratminingsih, Elisabeth Koes Soedijati, THE IMPACTS OF MARKETING MIX ON STUDENTS CHOICE OF UNIVERSITY STUDY CASE OF PRIVATE UNIVERSITY IN BANDUNG, INDONESIA Research Papers in Economics. ,(2011)
Pervez Ghauri, Roger Strange, Kjell Grønhaug, Research methods in business studies ,(2010)
Jane Hemsley‐Brown, Izhar Oplatka, Universities in a competitive global marketplace International Journal of Public Sector Management. ,vol. 19, pp. 316- 338 ,(2006) , 10.1108/09513550610669176
Jonathan Ivy, A new higher education marketing mix: the 7Ps for MBA marketing International Journal of Educational Management. ,vol. 22, pp. 288- 299 ,(2008) , 10.1108/09513540810875635
Philip Kotler, Karen F. A. Fox, Strategic Marketing for Educational Institutions ,(1995)
John Nicholls, John Harris, Eleanor Morgan, Ken Clarke, David Sims, Marketing higher education: the MBA experience International Journal of Educational Management. ,vol. 9, pp. 31- 38 ,(1995) , 10.1108/09513549510082369