Assessing the value of different business strategies to innovation by firms in the construction industry
作者： Karen Manley , Steve McFallan , Mike Swainston , Stephen Kajewski
DOI: 10.1109/ICMIT.2008.4654431
关键词:
摘要: This original empirical research was conducted to explore the relationship between business strategies and innovation implementation by project-based firms. The relative importance of five types assessed, concerning: (1) employees, (2) marketing, (3) technology, (4) knowledge (5) relationships. Analysis based on a major survey Australian construction industry, as an example industry. Marketing were found be least important outcomes, across strategy types. individual having greatest impact involved investing in R&D participating partnering alliances projects ensuring project learnings are transferred into continuous processes monitoring international best practice recruiting new graduates.
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