Interactive effects of advising strength and brand familiarity on users' trust and distrust in online recommendation agents
作者： Weiquan Wang , Tao Liu , Jingjun (David) Xu , Honglin Deng , Donghong Ding
关键词:
摘要: … leading to a low (high) level of trust (distrust). By contrast, users may use … distrust levels are maintained. Our findings reveal that users' suspicion state triggered by the level of perceived …
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