Corporate Social Responsibility and Mobile Telecommunication Competitiveness in Nigeria: The Case of MTN Nigeria
作者： John Efiok Nsikan , Victor A. Umoh , Mbaa Bariate
关键词:
摘要: In Nigeria, the aftermath of Niger Delta crises had spark off research interest on corporate social responsibility (CSR) and environmental sustainability. However, how telecommunication firms in Nigeria perceive practice CSR link with competitive advantage is rarely investigated. This study examines extent relationship between mobile advantage. The survey design was adopted, making use random sampling to select 200 participants from staff MTN. Structured questionnaire employed collect relevant primary data analysis carried out through regression Chi-square technique. Results showed that except welfare, significant existed awareness, community wellbeing To further enhance competitiveness, firm’s its workforce should be improved upon by introducing flexible working hours, facilitating work/life balance, ensuring prompt promotion, considering internal advancement as a strategic option.
sci-hub.st 参考文章(15)
Michael E Porter, Mark R Kramer, Strategy and society: the link between competitive advantage and corporate social responsibility. Harvard Business Review. ,vol. 84, pp. 78- ,(2006)
Gregory G Dess, G Tom Lumpkin, Alan B Eisner, None, Strategic Management: Text and Cases ,(2006)
David Besanko, David Dranove, Scott Schaefer, Mark Thomas Shanley, Economics of Strategy ,(1999)
Robert Stavins, Richard Vietor, Bruce L. Hay, Environmental Protection and the Social Responsibility of Firms ,(2005)
Emma Boulstridge, Marylyn Carrigan, Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap Journal of Communication Management. ,vol. 4, pp. 355- 368 ,(2000) , 10.1108/EB023532
David P. Baron, Private Politics, Corporate Social Responsibility, and Integrated Strategy Journal of Economics and Management Strategy. ,vol. 10, pp. 7- 45 ,(2001) , 10.1111/J.1430-9134.2001.00007.X
George Balabanis, Hugh C. Phillips, Jonathan Lyall, Corporate social responsibility and economic performance in the top British companies: are they linked? European Business Review. ,vol. 98, pp. 25- 44 ,(1998) , 10.1108/09555349810195529
Archie B. Carroll, The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders Business Horizons. ,vol. 34, pp. 39- 48 ,(1991) , 10.1016/0007-6813(91)90005-G
Abagail McWilliams, Donald Siegel, Corporate Social Responsibility: a Theory of the Firm Perspective Academy of Management Review. ,vol. 26, pp. 117- 127 ,(2001) , 10.5465/AMR.2001.4011987
Sara Holmes, Lance Moir, Developing a conceptual framework to identify corporate innovations through engagement with non‐profit stakeholders Corporate Governance. ,vol. 7, pp. 414- 422 ,(2007) , 10.1108/14720700710820498