Using Stakeholders' Views: A Social Science Methodology for the Inclusive Design of Environmental Communications.

作者: Brian W. Eisenhauer , Brian Nicholson

DOI: 10.1080/15330150590910701

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摘要: Environmental education and communications may not be received openly by some audiences on the grounds that content represents only one perspective an issue. Accordingly there is increasing appreciation of need to recognize include diverse groups' perspectives when designing environmental in order reach affect broad with differing backgrounds beliefs. This article describes a research methodology developed response these needs was applied project create master plan for wetlands Greater Great Salt Lake ecosystem. The design uses focus group social survey methods gather information about held stakeholder groups general public, as well their knowledge attitudes toward contentious natural resource can used determine what communication messages how best deliver them. de...

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