Informational and Normative Social Influence in Buyer Behavior
作者： Robert E. Burnkrant , Alain Cousineau
DOI: 10.1086/208633
关键词:
摘要: An experiment was conducted to clarify the nature of the influence active in most prior marketing research on the social influence process. Experimental subjects were exposed to …
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sci-hub.se 参考文章(19)
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