Fast Food, Slow Food

摘要: Debates on morality and value are never far away in discussions of High Street trends. Witness, for example, the now established critiques ‘fast fashion’, which cheap, mass-produced goods arrive courtesy globalized production systems. As numerous commentators have highlighted (e.g. Crewe 2008; Tokalti Hoskins 2014), this involves mass market retailers such as Primark New Look treading path least resistance, using cheap offshore labour to produce styles that available merely weeks after their initial exposure catwalks Milan, Paris York. But there’s a notable reaction against this, with growing discontent type model encouraging some consumers seek an alternative form ‘slower’ fashion. This takes different forms, from searching through thrift stores charity shops recycled bargains (Gregson et al. 2002) supporting fair trade craft production, knitting sewing (Crewe 2016). Arguably, negativity surrounding fast fashion has also valorized clothes well-crafted, durable known provenance, those can afford it spending considerable sums they think more ethical than found many