Modelling of factors influencing marketing agility of strategic orientation in garment industries: A TISM approach
作者： M. Suresh , S. Supreethi
DOI: 10.1016/J.MATPR.2021.01.852
关键词:
摘要: Abstract The purpose of this study is to find the effective strategic orientation factors which affect marketing agility in garment industries and explore interrelationship among factors. Total Interpretive Structural Modelling (TISM) approach used analyse interrelationships between results depict training development, responsiveness, robustness, organizational are driving that play a vital role achieving industry. will also be beneficial for industry drive towards their organisation. This model facilitate strategize operations accordingly attain agility.
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