Managing strategic change : new business models applying wireless technology as a source of competitive edge

作者: Petteri Laaksonen

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摘要: Petteri Laaksonen MANAGING STRATEGIC CHANGE: New Business Models Applying Wireless Technology as a Source of Competitive Edge Lappeenranta 2005 142 p. Acta Universitatis Lappeenrantaensis 213 Diss. University ISBN 952-214-062-7, ISSN 1456-4491 The diffusion mobile telephony began in 1971 Finland, when the first car phones, called ARP1 were taken to use. Technologies changed from ARP NMT and later GSM. main application technology, however, was voice transfer. birth Internet created an open public data network easy access other types computer-based services over networks. Telephones had been used modems, but development cellular technologies enabled automatic phones Internet. Also wireless technologies, for instance LANs, also introduced. Telephony developed analog digital fixed networks allowed integration This opened completely new functionality computers phones. It initiated merger information technology (IT) telecommunication (TC) industries. Despite arising opportunity firms’ competition applications based on rare. Furthermore, combined with innovation can be disruptive research focuses technology’s impact ICT industry through understanding strategic needs alternative futures industry’s customers. change speed is high therefore it valuable integrate Dynamic Capability view firm this research. capabilities are Resource-Based View (RBV) firm. As stated literature, positioning complements RBV. theoretical framework leads focus three areas: customer business model development, external future analysis, process combining these two. contribution methodology integrating theories RBV, dynamic positioning. approach has constructive due actual managerial problems initiating study. requirement iterative innovative progress supported chosen approach. study applies known methods product instance, Group Decision Support Systems (GDSS) laboratory Quality Function Deployment (QFD), combines them strategy analysis tools like scenario method. result, thesis presents process, where concepts describe resource configurations scenarios competitive environments, which way firms achieve advantage high-velocity markets. In addition resulted approximately 250 innovations participating firms, reduced uncertainty helped infrastructural decisions produced knowledge-bank including 43 19 paper between years 1999 – 2004. presented applicable

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