A Study into Drivers Perspective of Visual Comfort for Electric Vehicles

摘要: Electric vehicles are not yet in mass production Europe, with current statistics still indicating a narrow market, limited uptake and few early adopters. Although supporting infrastructure is under development green economics high on the agenda, unless electric tick consumer boxes it difficult to see how cars herald future for automotive. Recent studies highlight significant potentially unachievable driver expectations of vehicles. Consumers expect only be as good traditional but additionally some way better. Much research focus has been ability match whole range criteria: performance, safety, cost, infrastructure. However, several also indicate that key factor vehicle adoption their appearance. This paper discusses first phase series designed those elements visual comfort appreciation most relevant effective promoting enhancing new design adoption. The aim study was tap general perceptions according various pre-identified parameters. Three groups were conducted ten parameters importance highlighted. Discussions highlighted unrealistic regards form An image based semantic differential test developed capture responses features will used further studies. Future work briefly outlined related driver’s perspective