Einfluss der Nutzung des Online-Bankings auf das Produktnutzungsverhalten und die Profitabilität von Bankkunden
作者： Sonja Gensler , Bernd Skiera , Martin Böhm
DOI: 10.1007/S11573-007-0048-X
关键词:
摘要: Um die Vorteilhaftigkeit des Vertriebskanals Online-Banking beurteilen zu konnen, ist Ermittlung Effekts der Nutzung auf Profitabilitat Kunden entscheidend.
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