Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations
作者： Morris B. Holbrook , William L. Moore
DOI: 10.1086/208846
关键词:
摘要: In consumer judgments of product designs, the numbers additive and configural feature effects are apt to differ between verbal pictorial stimulus presentations. A study judgmental responses sweater designs suggests significant occurrence interactions, a tendency for (versus verbal) displays evoke more main effects, promote cue configurality when one controls type information-processing strategy.
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