CUSTOMER-CENTRIC REVENUE MANAGEMENT IN MANUFACTURING - A DECISION SUPPORT SYSTEM

摘要: Manufacturing providers aim not only for a revenue maximizing allocation of their limited production capacity but also the establishment long-term customer relations. Due to contracts and strategic reference customers, users traditional management systems already account varying worthiness clients, intuitively ignore or override booking control suggestions, such as order’s denial pricing level, in order endanger So with view holistic approach, integration both concepts, each decisive competitive impact, is advised. However, an implemented IT-system, that provides analyst greater insights, higher accuracy, quality trust decision process, still missing manufacturing industry. This reflects common frustration managers analysts practice when dealing conflicting ideas theories generated by research community. We believe our prototype first supply formatted summarized information make transparent comprehensible decisions, suggesting specific actions based on simulation results integrated usage provided data. It accounts dimension problem confronted these partly diametric objectives vs. relationship management.