Competitive intelligence activity: evidence from Greece

摘要: Purpose – To investigate awareness, attitudes and implementation with respect to competitive intelligence (CI) in Greece.Design/methodology/approach In‐depth interviews a sample of 50 well‐known companies around Thessaloniki, an area strategic marketing importance Greece, representing reasonable cross section types sizes enterprise.Findings For the present, adoption Greece is well behind USA, but roughly on par UK. The reasons for slow are: unawareness, lack sufficiently competent staff shortage experts available train them, perceptions cost, somewhat complacent satisfaction general market research activity in‐house departments. focus short‐term customer satisfaction, rather than long‐term competitiveness.Research limitations/implications A deliberately limited exploratory study small highly localised setting. Recommendations are presented further research.Practical implic...