Electronic buying guide architecture

作者: Matthew W. Kay , Colin P. Campbell , Matthew J. Laughlin

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摘要: An interactive television commerce system includes a video broadcast distribution network having multiple in-band and out-band channels. A server (1000) stores plurality of clips has images promoting specific product associated data embedded in the images. transfer point (24) broadcasts via channels first related different products unique clip differents promoted program. controller receives out-of-band channel, identifiers with program stored user selected one