It Starts With Me: Privacy concerns and stigma in the evaluation of a Facebook health promotion intervention.

摘要: Background As efforts continue to increase rates of HIV testing and condom use among at-risk communities in England, organisations have sought social media for health promotion interventions. part a wider evaluation It Starts With Me (ISWM), sexual intervention England targeting gay bisexual men African people through Facebook, this study explore how the online environment shapes end user engagement with A primary objective was privacy concerns can act as barrier audience ISWM. Methods: purposive sample 40 individuals were recruited, who targeted by in-depth interviews. Data collection two phases. In first phase, sampled based on interventions general, while second all basis intervention. Results: Privacy related ecology networking sites, issues implied disclosure discrimination, well uncertainty over control data. These limited organic reach confining those already held norms diffused it, discouraging participants from sharing commenting content. Conclusions: Care should be taken address when designing delivered media. Gated may more beneficial marginalised communities, large-scale such ISWM provide useful backdrop face-to-face