Detecting and Correcting Deceptive Advertising
作者： Gary M. Armstrong , Metin N. Gurol , Frederick A. Russ
DOI: 10.1086/208765
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摘要: This article investigates the use of salient belief technique for measuring deception and effectiveness corrective ads. The is applied to Listerine advertising, which has already been found deceptive by courts. Comparisons between this normative yielded similar results except source effects over time.
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sci-hub.se 参考文章(20)
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