System and method for targeting information items based on popularities of the information items

作者: Uma Mahadevan , Jacob Samuels Burnim , None

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摘要: A method of selecting information items in connection with an electronic message includes a plurality satisfying predefined popularity condition and identifying any one from the selected whose associated keyword is found message. set candidate are periodically based on their respective metrics. The metric item may be its click-through rate during time period. Each has or more keywords number determines item's relevancy to user accessing In some embodiments, selects subset using geographical client at least target users location corresponding information.

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